Every founder knows the moment when the “validated idea” hits the wall of organisational friction. The problem isn’t poor research. It’s that the research stopped at the surface.

Customer interviews are invaluable. But here’s the trap: talking to users isn’t the same as understanding the system they live in. At best, interviews reveal a fragment of reality, at worst, they give teams false confidence that they’ve found “the truth.

But that's exactly what most consultants are hired to be. I'm brought in to shake things up, ask the question everyone quietly agreed not to ask, make decisions no one else wants their name attached to. 

The data may not give us answers yet, but it gives us something far more powerful - a starting point. We’re essentially running our own citizen-science experiment, gathering data not as gospel, but as context.

Keir Starmer didn’t put digital ID into the Labour manifesto. So citizens didn’t vote for it. So where might the “requirements” have come from?

The UK is debating digital ID cards, presenting the case that ID cards are a fix for efficiency and fraud prevention. However, the real problem is confidence in the government to deliver and manage it.

MVPs test if something works. MVJs test if it works in the world. And in the end, journeys beat features every time.

Stay with me here ... I grew up defending the UK monarchy because the republican alternative always unsettled me. My Portuguese heritage...

Portuglish I recently got feedback that my posts felt “a little AI and not very human.” This stung 🐝 ... as an agile advocate and...

Hussein M. Dajani - CCXP , wrote a fascinating and deeply insightful LinkedIn post: Personalized AI Companions: Are We Redefining Digital...

Yesterday we were met with the heart-breaking news that Ricky Hatton has died. His battles with mental health were well documented, and ...

Aerial footage of the rally from Sky News On the 13th September 2025, tens of thousands gathered under the banner of nationalism, while a...

They say never meet your Idols but i did and she didn't disappoint me.

the missing piece of Lean This post is part of my series From Vision to Value, where I explore what Peter Checkland’s Soft Systems...

Systems-Led Discovery We love the myth of the founder. The rebel. The genius. The eccentric with a dream. The start-up world idolises the...

Everyone quotes Peter Thiel. Zero to One is gospel in tech circles. And to be fair, it’s inspiring. Thiel tells founders: Think boldly. Build what no one else dares. Define the market instead of asking for permission. But here’s the blindspot: vision isn’t the same as clarity.

There are two types of people in the product world: Those who chase ideas, and those who map the mess. I’ve spent more than two decades...

Why Systems Thinking Is the Superpower That Ties All Product Design Approaches Together.