The 101 Journal
Clarity, direction, and momentum, straight from the founder.
Ideas are easy. Impact is hard.
This is where I, Simone, the founder of Product 101, share lessons from 25+ years in digital product development.
I’ve seen products succeed and fail across multiple industries and technology waves, and I’ve learned that most ideas don’t fail because they’re bad — they fail because discovery is flawed.
Here, I’ll break down why products fail, how discovery goes wrong, and why systems-led thinking is the superpower that makes ideas real. These are field notes from the front lines of innovation, written to help founders, product teams, and leaders build products that thrive in the systems they’re born into.
What does systems thinking look like in real life?
A curated set of reflections originally published on LinkedIn.
These are real-world commentaries that show how complex ideas are framed, challenged, and made practical.
This is the human side of 101 — credibility in action.
