Who We Are
Product 101 is an innovation consultancy built for people with bold ideas and big ambitions. We work with entrepreneurs, founders, and organisational leaders to bring clarity, confidence, and commercial direction to early-stage innovation.
Our trademarked 101 Framework™ turns exploratory ideas into validated, real-world opportunities through a structured 3-phase process: Discovery, Realisation, and Activation.
Product 101 is powered by a core team of experienced business analysts, project managers, and no-code experts — and we have trusted development partnerships who enable us to bring functional POCs and MVPs to life at pace.
We're designed to flex as your idea evolves — and grow with you.
Our Mission
To empower anyone to turn an early-stage idea into a validated, investable, and scalable opportunity through systems-led clarity across the entire journey — from discovery to launch — using our trademarked
101 Framework™.
How We're Different
Our systems thinking allows us to zoom out and focus on the whole — not just the product, but the ecosystem it lives in. We design discovery processes that de-risk innovation and align product strategy with business goals and customer needs.
We uniquely bridge the worlds of business and technology. Unlike traditional consultancies that lean heavily toward one or the other, Product 101 lives at the intersection — translating between C-suite strategy and technical execution. We help executives understand tech impact and help tech teams stay aligned to real business outcomes.
We speak fluent strategy and fluent tech. That’s how we build solutions that make sense on paper and in production.
Our Systems-Led Discovery approach turns complexity into clarity. It’s not bound by sector, product type, or maturity level — it’s a thinking toolkit that helps any entrepreneur, team, or leadership exec move from “I have an idea” to “I know what to build, why, and how.”